https://www.ashishrao.com/work daily 0.75 2018-02-20 https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505244381405-ACCDGOVYH2HOS1LFOVWW/VZW+SMART+Retail+App+Services+Home.PNG Portfolio Home page of the SMART App https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505244730708-JCGRQSLXXPB25O5I0WV1/VZW+SMART+Retail+App+Services.PNG Portfolio Skip the lines with self checkout https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505248102524-U6BTS1RPBGN9XCUC3TOL/VZW+SMART+Retail+App+Reason+for+visit.PNG Portfolio - Customer Check in Understand customer to better serve them https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505247972831-FQ5BNZK04IGXAWHNS9CJ/VZW+SMART+Retail+App+check+in.PNG Portfolio - Customer Check In The Customer Representative can view the "Check In" on their iPad, and serve the customer as per the queue. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505248127663-M80PENGZJGZEUC0OXF7E/VZW+SMART+Retail+App+Rate+Experience.PNG Portfolio - Rate experience Allows customer to rate their in store experience https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505248039477-4HNHXPZX1D2EC2017J7Z/VZW+SMART+Retail+App+review+bill+purchase+accessories.PNG Portfolio - Review Bill & Buy Accesories Customer can review their bill and talk to the in store Customer Representative if they have questions. They can also buy accessories in the same manner as devices. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505248011792-6C54ZKRU5A9M0V5D87O6/VZW+SMART+Retail+App+product+listing.PNG Portfolio - Buy devices Customer can buy various devices right from the SMART App, and pick it up in that particular store. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505248064643-UV3QKOAMBGHCX0FWJVN5/VZW+SMART+Retail+App+shop+2.PNG Portfolio - View Product Customer can view the product in various colors, view compatible devices, view and add ratings and buy - all on the same page https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505248083880-8USPQZQ777FEVZZNJ54Q/VZW+SMART+Retail+App+Shop.PNG Portfolio - View Product Customer can view promotional product, view and add ratings, and buy - all on the same page https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505248221265-K7QY8D9AWRFZFQCVJGWF/VZW+SMART+Retail+App+Device+Recycling.PNG Portfolio - Recycle device Allows customer to find the cost of trading their current device https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505244883388-ZR9U1POK8336SK5EW057/VZW+SMART+Retail+App+Services+contd.PNG Portfolio Topical promotions https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519145964042-3S00RH2TD0QF4APE4E1H/doublediamond.png Portfolio The Design Thinking Methodology https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505228431684-URA8L34PCDBN6JR67XVU/Tutorial+Screen.png Portfolio https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505228791079-1ZF4AV7YUAE2FBXNDF2X/Muji+Tablet+Home+Full+Color.png Portfolio https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505318708813-MLRRRAOAU2G947RCB1FC/VZW+SMART+Retail+App+Serives+contd+4.PNG Portfolio https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505831857369-5TY88P16SQWEUXTWLDUB/IIBA+NJ+logo+new.jpg Portfolio - I am the VP of Marketing at the IIBA NJ I've been involved with the International Institute of Business Analysis (IIBA) New Jersey Chapter for over a decade. We are in the throes of expanding the vision of the institute with the Next Gen BA initiative. As the Chief Instigator of the Design SIG (Special Interest Group) at the IIBA NJ, I invite speakers to weigh in on current market trends, organize Design Hackathons, provide Mentor-Mentee programs, and manage outreach programs with corporations and Universities. Social Media marketing is the key to getting the word out and boosting engagement toward monetization. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505833772090-JR9UAQ7APAAXPWJ6KTAE/MDM+Fota.png Portfolio https://www.ashishrao.com/the-allergy-app daily 0.75 2017-09-19 https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505228521204-0J6LQRSE561KWBXXVJVK/Tutorial+Screen.png Whole Foods: The Allergy App https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505181035111-ZFSNVF7KU3XNBFB8J6DD/Tutorial+Screen.png Whole Foods: The Allergy App - Tutorial Screen Lets the user know what the app does - in a short tutorial/layover https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505791027721-2BV476I9T9D24NM8LHQG/nuts.jpg Whole Foods: The Allergy App - Nuts: A serious allergen https://static1.squarespace.com/static/59aaf8dfa9db093b3b00bad1/59b73bd14a7e24fb82c7fb2d/59b73c6b3e00bebb48d27159/1505180779562/ Whole Foods: The Allergy App https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505182141708-L0EI91NOZCS9DTFB4K6I/food+allergies+stats.jpg Whole Foods: The Allergy App - Why was this a passion project ? The Allergy App is driven by our own personal experiences -- particularly the challenges when shopping for family members with food allergies. Our goal was to design an app that would allow a shopper to accurately identify food ingredients of concern using a simple barcode scanner or search. Our Market and User Research highlighted how prevalent and urgent this issue is nation-wide.     Food Allergy Reactions Are Serious and Can Be Life-Threatening. Every three minutes, a food allergy reaction sends someone to the emergency room. Each year in the U.S., 200,000 people require emergency medical care for allergic reactions to food. Childhood hospitalizations for food allergy tripled between the late 1990s and the mid-2000s. About 40 percent of children with food allergies have experienced a severe allergic reaction such as anaphylaxis. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505182839859-VXZCHRUUMOQOVTKNPOEO/Competitive+Analysis.png Whole Foods: The Allergy App - Competitive Analysis Surprisingly, Whole Foods does not have an Allergy app. But the competitors have taken upon themselves to save the world. Even though they have robust functionality, the sheer number of products on the market is their unbecoming -- the dreaded "can't be found" was our que to limit ourselves to the Whole Foods brand. Psst: One of our interviewees was a ex-Whole Foods Manager who swore by the accuracy of the company's database. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505183894679-IHS5IP9A42U7KOCRFQ30/P4+Primary+persona.png Whole Foods: The Allergy App - Personas The primary persona encapsulated who we were designing for. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505183674802-UPYI3T2QS3Z4BMZ2PBBN/Annotated+User+Flow%3A+Create+Account.png Whole Foods: The Allergy App - User flows We began by detailing all possible user flows. This one highlights the path taken by a new user. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505183293193-2EQNZ32ELKCBEHMMVL50/Ashish+whiteboarding.JPG Whole Foods: The Allergy App - Whiteboarding the design Armed with all the research we began whiteboarding / fleshing out our ideas. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505184243678-6NHCJYNB2FT7JQDW8GSD/scanned+item+Paper+prototype.JPG Whole Foods: The Allergy App - Paper Prototypes We tested a comprehensive paper prototype against five users. Issues that we identified included, too much text for an app that was to be used on the fly, need a better way to highlight allergens, need ability to mark other allergens, and would like to see a seamless path into the preferences from product screens. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505184719149-4WQTUHQOAG0ZXFJ0FS1J/P4+Scan+screen.png Whole Foods: The Allergy App - Final Prototype: Scan Allows the user to scan a product https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505184843246-C4VYUEY06BK77IKS7R4I/P4+Prod+Page+warning.png Whole Foods: The Allergy App - Final Prototype: Warning Once the product is scanned, and if an allergen was a previously marked, the product page would highlight that allergen with a Frownie face against a red background. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505185425487-YXWQFBGBG22GO29WO5JN/Account+Page_Preferences+Setup.png Whole Foods: The Allergy App - Final Prototype: Preferences Setup Allergens can be added with a simple tap on each icon. An allergen can also be searched for. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505185000186-642FQDEOBKUXAN49P9NL/Account+Page_Preferences+Confirmation.png Whole Foods: The Allergy App - Final Prototype A number of prototypes can be set, including custom ones such as "sodium benzoate" which is marked as "SB" https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505185111056-N0IUEYNARB1SCFF4LHOX/Search_Results.png Whole Foods: The Allergy App - Final prototype: Search The search allows for a text auto fill. The search results highlightproducts which may have been "faved" earlier and also identifies whether they contains allergens (red) or not (green). https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505186349355-7400F536I1X5X2HQTQYW/arrow+msartwatch+w+camera.png Whole Foods: The Allergy App - Next Steps Short Term: • Conduct several more rounds of user testing • Pass off designs to developer to build Long Term: • We want to revisit the idea of creating an interface for smartwatches, when the time is right and when there are more resources for taking photos from your smartwatch. Yes, the smartwatch with a HD camera is here. It's not yet mainstream though. https://www.ashishrao.com/portfolio daily 0.75 2018-02-26 https://www.ashishrao.com/blog daily 0.75 2025-03-09 https://www.ashishrao.com/blog/2025/3/9/beginnings-of-a-story-that-ive-wanted-to-write-since-ever monthly 0.5 2025-03-09 https://www.ashishrao.com/blog/2018/4/6/to-code-or-not-to-code monthly 0.5 2018-04-06 https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1523029464506-R9NWWWOG5LK1HPLX67PY/app-business-calculator-907489.jpg Blog - To Code or not to Code https://www.ashishrao.com/blog/2018/3/28/to-key-or-not-to-key monthly 0.5 2018-04-06 https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1522265401469-C3BDSZ4Z9YY88QVJAGAT/Keyless+vs+key.png Blog - To key or not to key Keyless entry (left) versus keyed entry (right) https://www.ashishrao.com/contact daily 0.75 2017-09-02 https://www.ashishrao.com/about daily 0.75 2017-09-18 https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1505318290257-IYNF383EC73JRM7SN30Q/AshishRao.jpg About https://www.ashishrao.com/press daily 0.75 2017-09-19 https://www.ashishrao.com/easter-union-crm-mobile-app daily 0.75 2018-06-06 https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519670985062-3JEJ148R0658BSPVJWHN/Add+Contacts+in+LT.png Easter Union CRM Mobile App "Add New Contact" Modal in the current Loan Tracker Desktop Version. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519671860332-JI7GZDR858NPN0L3SXIL/Add+New+Contact+Vertical+Scroll+Style+v4.png Easter Union CRM Mobile App In keeping with the Android Design Guidelines and a simple scroll for adding information to the sections, this version of the design was reviewed with the stakeholders. Note: They did not want to see wireframes for this particular project, which is why a full blow design was presented. While the stakeholders unanimously agreed on this current design, they mentioned that a redesign of the entire mobile app was the need of the hour. We were prompted to look into various designs for these particular screens. Deliverable: Clickable prototype. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519672703496-NEMR0EIUVK1QOLS5SFYB/Add+New+Contact+Vertical+Scroll+Style.png Easter Union CRM Mobile App This design resembled the initial version except that in this design each section heading was highlighted for better usability. Deliverable: Clickable prototype. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519669756470-JG6WCC0VH8PT20BPN0HI/EU+Add+Contact.png Easter Union CRM Mobile App - The Prompt Design the Contacts section of the Eastern Union Mobile Loan Tracker App https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519672391832-LBHP5BQBZVAQLZK1C9T7/Add+New+Contact+Accordion+Style.png Easter Union CRM Mobile App The accordion style design allows the user to add contact information without scrolling and leaving the page. Deliverable: Clickable prototype. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519672911346-JV13E15P57YB2A24K6XE/Add+New+Contact+Horizontal+Menu+Style.png Easter Union CRM Mobile App This design was a modern take on the form functionality with menu items / progress bar at the top. This let users know how far they’ve progressed toward completing the entire form and what steps are coming up next. The Step-by-step form breaks the task into digestible chunks, not only reducing the risks of users’ missing fields, but also alleviating user anxiety about the task’s difficulty and the time it will take to complete it. Deliverable: Clickable prototype. https://www.ashishrao.com/home daily 1.0 2024-01-11 https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519141393639-SQYUHULU7JBLCVFI6LPA/portfolio.jpg Home https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519075862181-OIROJZCXOEVU83DDRRI1/peacock.jpg Home https://www.ashishrao.com/whole-foods-allergy-app daily 0.75 2018-06-05 https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519228484204-HB92K2BMP2UPN6T02XS6/food%2Ballergies%2Bstats.jpg Whole Foods Allergen App - Market Research Our Market Research highlighted how prevalent and urgent this issue is nationwide. * Every Three minutes, a food allergy reaction sends someone to the emergency room * Each year in the US, 200,000 people require emergency medical care for allergic reactions to food * Childhood hospitalizations for allergies tripled between the late 1990 to the mid 2000s https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519231857679-Y64O0XJPPWDNBO8ENPN0/Account%2BPage_Preferences%2BConfirmation.png Whole Foods Allergen App - Preferences: Confirmation Modal that indicates all the items have been set as allergens. Users can set up a custom allergen such as Sodium Benzoate. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519230332678-OGZFZANC7R2ISINFFFM4/Annotated%2BUser%2BFlow_%2BCreate%2BAccount.png Whole Foods Allergen App - User Flows We began detailing all possible user flows. This one highlights a path taken by a new user. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519230482524-CBLBDHPOW2DV6R3B7392/scanned%2Bitem%2BPaper%2Bprototype.jpg Whole Foods Allergen App - Paper Prototypes We tested paper prototypes with five users. Issues that we identified included: 1. Too much text for an app that was to be used on the fly 2. No ability to include and mark allergens not included in the app. 3. There was no easy path from the product screens to the preferences.   https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519231707376-WHRVYL0P2VRR7YIG566W/Account%2BPage_Preferences%2BSetup.png Whole Foods Allergen App - Preferences setup An allergen can be added with a tap on a particular icon. The user can also search for an allergen. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519232524846-VVWHB09ROHDFIHN5PS6D/arrow%2Bmsartwatch%2Bw%2Bcamera.png Whole Foods Allergen App - Next Steps * Short term: Conduct several more rounds of user testing * Long Term: We want to revisit the idea of creating an interface for smartwatches such as the Arrow. The Arrow watch is available but it's photo capture technology is not quite mainstream.     https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519230177383-XV19QMY5FI5NCQKOEBD6/Ashish%2Bwhiteboarding.jpg Whole Foods Allergen App - Whiteboarding Armed with all the research, we began toying with various ideas. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519231205895-M8L11CBMVG8K9LD14XNW/P4%2BPrimary%2Bpersona.png Whole Foods Allergen App - Personas The primary persona encapsulated the user that we were focusing on and designing for. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519229295930-JG1PSAG6NI9CV0TB9JUV/Competitive%2BAnalysis.png Whole Foods Allergen App - Competitive Analysis Surprisingly, Whole Foods does not have a allergy app. But competitors such as Health Pantry, Shopwell and Food Maestro have taken upon themselves to save the world. Even though their apps have robust functionality, the sheer number of products that they support is their unbecoming. The dreaded ""Can't be found," was our que to limit the functionality to Whole Foods only. Psst: One of our interviewees was an ex-Whole Food manager who swore by the accuracy of the company's database. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519230936364-GGEGJSBBVFRNN1EUJ5LT/P4%2BScan%2Bscreen.png Whole Foods Allergen App Allows the user to scan a product Deliverable: Clickable prototype. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519228187438-VVEX2135MKTE0JROLHHR/Whole+Foods+Tutorial+Screen_iphone6splusgold_portrait.png Whole Foods Allergen App - It all started When my 6 year old began having a violent reaction minutes after biting into a gourmet Chocolate Walnut cookie. Shopping was never the same again. Our goal was to allow a shopper at Whole Foods to accurately and easily identify ingredients of concern using a simple barcode scanner or search. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519231495134-215BY4AZB39E7J1M0Y3G/P4%2BProd%2BPage%2Bwarning.png Whole Foods Allergen App Once a product is scanned, and if an allergen was previously marked, the product page would highlight that allergen with a Frownie face (against the red background) https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519232127665-UVPU6GRJDY3N5RE2J1Q0/Search_Results.png Whole Foods Allergen App - Search Auto fill functionality presents to the user products that they might have "faved" earlier (with a green smiley face), and also indicates ones that they have marked as allergens (with a red frownie face) https://www.ashishrao.com/what-we-do daily 0.75 2024-01-11 https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519076883226-CBZKH7AIAOJ0VBJ96RCO/selfie+cancun.jpg About https://www.ashishrao.com/muji-back-to-school-microsite daily 0.75 2018-07-13 https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519336043727-L53631IIJNTMH9Q828MN/Muji+User+Flow%403x.png Muji Back to School MicroSite Understanding the current path that the user takes toward identifying a product, creating an account and checking out was the first step in the process https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519398903356-35PBMW3BF0EH5GUN09N0/Muji+Initial+Wires+Billing+Review.png Muji Back to School MicroSite Designing with Mobile first was easy and set the stage for Tablet and Desktop Designs https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519399978155-ZYDA4E3XZLRTGRMZ5NHM/Mobile+Home+Page.png Muji Back to School MicroSite - Design for Mobile Kept it simple with only one product (as part of a carousel) that was visible above the fold. Deliverable: Clickable prototype. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519400879921-HFXKPJZFA282HXXW9H17/Mobile+Review+Page.png Muji Back to School MicroSite - Product Page This page highlights the product that the user selected: offers easy navigation, clear description (including price and shipping), ability to change the quantity and place order. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1527794196516-FXTIVNYPRWGJ9GLL1U7I/Screen+Shot+2018-05-31+at+3.11.10+PM_ipad_black_portrait.png Muji Back to School MicroSite - The Prompt To create a Muji microsite that caters to the Back to School customer. This Tablet version of the site that I designed showcases a few select back to school items. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519401264312-LC4EHK32T6VUHO64I49Q/Tablet+Confirmation+Page.png Muji Back to School MicroSite The Confirmation Page tells the user that the checkout process is compete and suggests other products that they may be interested in - based on their browsing history. Deliverable: Clickable prototype. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519400558272-MOSRUYLBPV95KG6HNJMK/Mobile+Billing+Info+Page.png Muji Back to School MicroSite - Billing Page Keeping the user informed on the step they are at is critical. A clear and uncluttered interface allows the user to easily add their billing information. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519401876870-YPM3N20VX8Q864GADR7J/Muji+Store+photo+2.png Muji Back to School MicroSite - Design Choices I tried to be as close to the Muji aesthetic as possible in my design choices: bare bones simplicity and a restricted color palette. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519399439017-4JQUO5Q6FBPSQ28PXHQK/Mobile+Lower+Hamburger+Menu+BW+anotated.png Muji Back to School MicroSite - Card Sorting Pointed to a Information Architecture that we used in the Design https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519336494288-IDCOYTEB986DGSEG19IF/Muji+SITEMAP_1360x800.png Muji Back to School MicroSite Card Sorting with four users helped me arrive at the Information Architecture represented in this Site Map. https://www.ashishrao.com/the-design-process daily 0.75 2018-02-26 https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519660684974-0OSV1PXUNQRV0CE26DBN/Lean+UX+Jeff+G+Book+Cover.png The Design Process - The Inspiration The Inspiration The newly formed Design team at Bitbean was driven by this Book https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519660848476-16UD2USBAKFF6VFAS6FN/Lean+UX+.png The Design Process - A compromise We tried balancing the business's needs for quick results and adhering to best UX practices by incorporating Design Thinking (Extended Research), Lean UX (Iteartion) and Agile (Development) as illustrated in "Better Together" https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519659613978-VVVQNMLDZRSAS1E834DY/Bitbean+Product+Development++Process+v2.png The Design Process 01: Discovery: Understand the problem -- primarily from the Business' perspective. Includes Stakeholder meetings. 02: Design: Understand the problem from the User's perspective: Includes User Research, Brand and Competitive Analysis followed by Ideation, Wire framing, Testing & Iteration and Final Mockups. 03: Build: Hand over the Design to Developers. Iterate if required. Gather ideas for next iteration. 04: Launch: Go Live. Continue Ideation and abbreviated Research which feeds into Discovery. https://www.ashishrao.com/projects daily 0.75 2018-06-06 https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1527794135075-TL68C19MLR0BWYTX0I0R/Screen+Shot+2018-05-31+at+3.11.10+PM_ipad_black_portrait.png Portfolio - MUJI Muji Tablet Site https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1527793525406-07EHFCPG3L7V4O8D80CI/Whole+Foods+Tutorial+Screen_iphone6splusgold_portrait.png Portfolio - Whole Foods Whole Foods Allergy App https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1528295252879-HO8KDJHBD6GJ3PRE2L8P/Home+Page.+No+white.+Horizontal+Nav+Menu_imac2015retina_front.png Portfolio AC 360 Home Page https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1519074787236-IH3ICT8MRBAPODK7ECGS/doublediamond.png Portfolio - The Double Diamond Image Courtesy: ThoughtWorks https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1527792593845-TD6WNCMGHR82G0ORISBA/EU%2BAdd%2BContact_htc-onem8-gold-portrait.png Portfolio The Eastern Union Loan Tracker app with the new "Add New Contact" functionality https://www.ashishrao.com/aig-insurance-ac-360-portal daily 0.75 2018-06-06 https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1528296524078-53D9UTZZ71UJ556XP6PR/hans-peter-gauster-252751-unsplash.jpg AIG Insurance AC 360 Portal Disconnected Data points https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1528300881388-3NAZJR936O29C5WVR2QC/AC360+Desktop+Home.png AIG Insurance AC 360 Portal - Home Page Included Account Search option, Last Visited Accounts, What’s New and Tutorials (Learn). Also has icons that provide access to user’s Profile, Notifications and Settings. A chatbot is included for user support. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1528299657698-YCHAQMCGJ93VU9GI1DHI/AC360+Desktop+First+Time+Overlay.png AIG Insurance AC 360 Portal - Overlay For a first time user, it is a good idea to provide a lay of the land. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1528299658482-KNIYKYL6NT6LDVEGBAC8/AC360+Desktop+Navicon+Menu.png AIG Insurance AC 360 Portal - Navicon Menu The left Navicon menu provides access to the Target Manager, UW Planning, Reporting and Claims & Others options https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1528299658560-TZ580IREH4LHXQK06Q0D/AC360+Desktop+Search+n+Display+Info.png AIG Insurance AC 360 Portal - Dashboard This page is populated once the user enters an account name: e.g JC Penny. All information about that client is presented: Company Profile, Contract Summary, Recommendations, AIG relationship etc. https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1528301854843-B1BBFR75YUIMJJ2QNFMQ/V8+Dashboard+AIG+Colors+All+options+above+the+fold.png AIG Insurance AC 360 Portal - Dashboard https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1528301854605-RJG5VH3U9L02MDL06A7D/V8+Dashboard+like+TPAIR.png AIG Insurance AC 360 Portal - Alternate Dashboard https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1528301855392-BPU54AA4QBT1KBKVEX1I/V8+Home+Page+AIG+Colors.png AIG Insurance AC 360 Portal - Home Page https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1528295756223-151VPDTSS86B6FR5GVY5/Home+Page.+No+white.+Horizontal+Nav+Menu.png AIG Insurance AC 360 Portal The final AC 360 Portal https://images.squarespace-cdn.com/content/v1/59aaf8dfa9db093b3b00bad1/1528296920451-TLROR6D12PCWILI6M77L/Info+Arch+AC+360.png AIG Insurance AC 360 Portal https://www.ashishrao.com/home-alt-bedford daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500612440-PGQSIY8KL9F7T5VIXQLO/chambers-2.jpg Home Alt A better world Starts with a choice Contact Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500503574-5BAPXZO9U06UV61P49UO/chambers1.jpg Home Alt Sustainability Starts with you Join Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500933384-LII4SRIPHFYOUFX0UCXC/chambers-4.jpg Home Alt A better world Starts with a choice Join Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390504287124-HQ8GNX1JCE22V047MSQ9/chambers-8.jpg Home Alt Preserve Nature Join Us